177 Franklin St, New York, NY


Chris Kelly


Rockwell Group

This was one of four projects completed within a year working with various studios at the Rockwell Group. It marks a continuation of an over 20 year relationship. MG & Company had just finished converting the upper floors to offices for Steven Alan and segued into this most challenging retail project. This store was the launch of a new brand and had to be just right. Kevin Cassidy and Hai Phung Tran, the team from MG & Company, worked closely with the design team from Rockwell, the retail consultants from Shinola, and owner’s representative for Gorton Associates.