Morgenthal Frederics Optical Shops
Upper 699 and 944 Madison Avenue
Richard and Leslie Morgenthal
The Rockwell Group
For its sharp-eyed customers, designer eyewear specialist Morgenthal Frederics wanted to create a visually engaging store with great lighting, attention to detail, and striking displays of glasses. The inspiration for the design of all the company’s stores is drawn from the Shaker-inspired woodwork David Rockwell’s created for the original shop. Our most recent challenge was to relocate the flagship store to a new site one block north while allowing the store to remain open for business. MG & Company has worked on three Morganthal Frederics and is in the planning stage for two others.