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Morgenthal Frederics Optical Shops


Upper 699 and 944 Madison Avenue


Richard and Leslie Morgenthal


The Rockwell Group

For its sharp-eyed customers, designer eyewear specialist Morgenthal Frederics wanted to create a visually engaging store with great lighting, attention to detail, and striking displays of glasses. The inspiration for the design of all the company‚Äôs stores is drawn from the Shaker-inspired woodwork David Rockwell’s created for the original shop. Our most recent challenge was to relocate the flagship store to a new site one block north while allowing the store to remain open for business. MG & Company has worked on three Morganthal Frederics and is in the planning stage for two others.