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BBC Ice Cream

Location:

456 West Broadway

Client:

Loic Villepontoux

Architect:

WHY Architects/ Wonderwall

With the busiest shopping day of the year, “Black Friday”, fast approaching, we were hired for this innovative project, where t-shirts, hoodies, and sneakers are displayed like the finest jewelry. Working to exacting standards and with ever-changing specifications, we closely held to a near-impossible schedule. Many of the fabricated items were manufactured and flown in from Japan, but proper planning allowed for a seamless process that avoided many possible delays.

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